eharmony Review: Is it Inclusive for LGBTQ+ Dating?
It’s me hi, I’m the problem it’s me, AKA should be @eharmony’s new tagline when it comes to LGBTQ dating.
Tagline: “Get who gets you” and “Give us a try when you’re ready to try something real.”
Target Audience: Prioritizes a cisgender, heterosexual partnership. Literally states that anyone who is bisexual needs to create a second profile. In the fine print, they say they “recognize they have work to do but are committed to finding ways to be more inclusive.” Like okay? Add more filters? 🤷🏻♀️
User Statistics: 51% men, 49% women; over 20 years in the matchmaking business
Special Features: candidly, these are pretty lackluster. The extensive compatibility quiz (research backed) is the most attractive feature IMO. While there is a trust and safety team 7 days a week, I’m not so sure what they actually do..
Community Guidelines: “Let’s be real, let’s be kind, let’s be safe.” Similar to other apps, these guidelines address using common sense and avoiding giving away sensitive information, as well as the usual “no nudity” piece.
When it comes to safety, there is a “manual and automated” review process, but I could not find out how determinations are made. Only that it’s dependent upon the severity of the offense. And who determines that 🤷🏻♀️
Overall, I think eharmony serves a very specific audience and is doing its best to remain current. It’s saying the “right” things (ex, we know we need to do better) but isn’t really doing them.